Exhibition stands have been used effectively by entrepreneurs to market their products over a long period of time. Their main objective is to capture the imagination of the customers and incite them to purchase the products. The main components used by marketers in such campaigns are eye-catching colors, graphics and messages. This strategy is also meant to spread information about products among prospective customers. This type of marketing requires a lot of effort and time.
This article offers some tips which will enable you to make your exhibition stands a hit among the customers:
Offer free products- At the display, you can offer free gifts to people. You can also offer discount vouchers to those attending your display. There is also the option of giving away a few samples as free gifts. All these steps, will help in making your efforts successful.
Promote on social media- Almost every commercial venture has its accounts on various social media websites now. An established business will also have a considerable number of followers. So if you are planning to hold a display then you must post information regarding it on the social media platforms. You can publish images regarding the competitions and other interesting activities that will be held during the program. All this will create interest among the social media followers and encourage them to attend the display.
Give free refreshments- Offering free coffee or cold drinks to a few customers would not cost you much. But this can certainly help in diverting the attention of customers towards your products. In this manner you will be able to create interest among people, who might not be interested in your products.
Galvanize your support staff- The staff members who will display your products at the exhibition must be properly groomed for the job. They should be told how to dress up and communicate with prospective customers. Their behavior will play a key role in the success of your strategy. It is important to hire refined and energetic personnel for the event.
Try to make the event interesting- In order to captivate the viewers, you have to make the event interesting. Your support staff can put up an act. You can also run popular music. Anything which arouses interest among the audience would be useful.
Generally this type of marketing is used, when new products are launched by companies. Display stands are used in markets, shopping malls, trade exhibitions etc to arouse the interest of customers. If used effectively they can play a key role in optimizing the sales potential and creating a unique brand image.